Your marketing department is asking for extra budget for Social Media, and every week the Sunday Times has an article saying how important it will be for business. Your Customer Services team are worrying about complaints on your company’s Facebook page – which is being run by some 18 year old in West Wales  - and your employees are tweeting every day and probably wasting valuable time (saying goodness knows what).

 Social Media for CEOs & Business Owners is a one-day event exploring the four areas of:

• Why Social Media?
• Social Media Basics (what exactly is Twitter & Google+?)
• How to measure and find the ROI of Social Media
• Managing Social Media in your organisation: Best Practice

 This event is for CEOs & Business Owners of both B2C and B2B businesses. They can be at the stage where they’re questioning whether they even need to be using Social Media, and how, or are already using Social Media but uncertain they’re getting results.

BONUS: Course cost includes a 1hr one-to-one consultation putting the learning into context of your organisation.

ABOUT GRAPEVINE CONSULTING

Grapevine Consulting is a Marketing & Social Media consultancy run by Darika Ahrens. She has run Social Media training for Microsoft, Unilever, Philips, British American Tobacco, Pet Food Manufacturers Association and agencies around the UK. She is also a visiting lecturer on Digital PR for the BA Public Relations course of Westminster University.

 www.grapevine-consulting.com

“...a great social media trainer, both at a high level, and in delivering practical hands-on tips.” - Helen Nowicka, Head of Digital at Porter Novelli

“Darika has always received only the highest feedback from our clients based around both knowledge & approach” - James Fell, Marketing & Operations Manager at Social Media Academy

“I wouldn't hesitate to recommend Darika to colleagues, clients and agencies who want to look and actually become smarter practitioners in the digital and social space.” - Sam Knowles, Planning Director at salt PR

“Darika gave some great insights into Social Media that have proved most helpful and helped to grow our online communities.” - Mark Baldwin, Community Manager at Team17

AGENDA:

9am: Arrivals and Introductions

9:30 – 10:30 Why Social Media?

Is Social Media relevant to your business and why? What’s the big picture, where’s it going?

- Break-

10:45 – 13:00 Social Media Basics

Not using Social Media? Feeling out-of-the-loop?

-  Lunch Break –

13:30 – 14.30 Measurement & ROI

Can Social Media be measured? How much would you need to invest to make it work?

- Break-

14:45 – 16:00 Managing Social Media in your organisation

Who should own Social Media and how to manage global markets? How can you control employee usage of social networks? How do your protect your Brand and reputation?  How do you provide consistent and quality online customer care?

16:00 Question Time

16:30 Finish

For any additional information contact darika@grapevine-consulting.com